To help spread awareness and raise funds for ALS (Amyotrophic Lateral Sclerosis, often referred to as “Lou Gehrig’s Disease”), employees at Triumph’s Atlanta headquarters took the ALS Ice Bucket Challenge. The challenge involves dupming a bucket of ice water onto one’s head – while being filmed – or donating to ALS research. It also entails nominating others to take the challenge within 24 hours or forfeit by way of a charitable donation.
Before taking their ice bath, Triumph of America COO Mat Sheahan and staff nominated the following to take the challenge:
- All Triumph North American Dealers
- Keith Wandell – President & CEO, Harley Davidson
- Steve Menetto – Vice President – Motorcycles, Victory & Indian
- Dominique Cheraki – CEO, Ducati NA
Help create a world without ALS! To take the challenge and make a charitable donation, go to ALAS site.
Frontline Eurosports supports ALS!